Gate 1: OBVIOUS

Can they see the value before they commit?

Test: Can a stranger explain it back to you after ten seconds?

Pick the statement closest to the truth.

• 1Only after a callThey need a call with us before they understand it
• 2Only after signupThey need to sign up and look around
• 3Video or long pageA demo video or long landing page explains it
• 4One screenOne screen explains it, no video needed
• 5Ten secondsA stranger explains it back to you after ten seconds