byZEZULKA

THE MVV SCORECARDScore your product in 4 minutes

Four questions. Pick the one answer that sounds most like your product. Your four answers multiply — 1 to 625 — so one weak gate caps the whole score.

When everyone can build it, working is no longer the point. Minimum Viable Value is the smallest complete outcome whose benefit is obvious, believable and fast enough to be worth a stranger's attention. Four gates. Score each one honestly.

Score your product — 4 minutes

How it works

  1. 01Answer four questions, one per screen.
  2. 02Pick the statement closest to the truth. There is no right answer.
  3. 03Get your score and your weakest gate. Takes four minutes.

OBVIOUS

01

Can they see the value before they commit?

Test: Can a stranger explain it back to you after ten seconds?

BELIEVABLE

02

Do they believe it applies to them specifically?

Test: Is your proof made of their material, or yours?

IMMEDIATE

03

Does the payoff arrive before attention expires?

Test: How long from first click to a result they'd mention to a colleague?

COMPLETE

04

Is it a whole outcome, not a fragment?

Test: After using it, do they finish the job somewhere else?

Score each gate 1–5. The four numbers multiply, not add. The range is 1 to 625.

Score your product — 4 minutes